Branchsight is a digital marketing platform built for multi-location businesses. Brands with dozens or hundreds of locations, from fast food chains to telecom operators, use it to manage their local presence, distribute content to branches, and run location-specific campaigns from a single interface. The platform is used by Vodafone, Vestel, Tavuk Dünyası, Alarko, Eczacibaşı, Penti, Filli Boya, Michelin, Baymak, EasyCep, Işbir Yatak, and Gree, among others. Michelin's operations in Poland and Romania also run on the same platform.

The Challenge

Branchsight came to us not as a client, but as a founding partnership. The product did not exist. The team did not exist. There was a clear market opportunity and a product vision, and that was it.

This was SHFT's first venture studio engagement. Instead of building for a fee, we built for equity. We committed to the product as co-builders.

What We Built

We built everything. Web application, mobile application, product design, backend infrastructure, and the engineering team itself.

The web platform gives brand managers a central dashboard to manage content, campaigns, and local presence across every location in their network. A campaign configured once can be pushed to hundreds of branches instantly, with each branch getting a localised version. The mobile app, published as Dijital Bayim on the App Store and Google Play, puts the same tools in the hands of branch managers and franchise operators directly on their phones.

The backend runs on Ruby on Rails, Next.js, React Native, TypeScript, PostgreSQL, Firebase, AWS, and Docker. The architecture was designed to handle the data volume of large enterprise networks, where a single brand can have hundreds of active locations generating content and campaign data simultaneously.

Beyond the product, we built the team. We hired, onboarded, and developed the engineering team that now runs Branchsight's product independently. Today that team operates without us. Our role has shifted to technology advisory, as a shareholder with ongoing interest in the product's success.

The first enterprise customer was Alarko, onboarded for their air conditioning campaign. Tavuk Dünyası, Vodafone, and Vestel followed.

The Outcome

Branchsight closed two funding rounds, reaching a valuation in the millions of dollars. We were actively involved in the process, helping position the product and the business for investment conversations.

The platform is now used by some of Turkey's largest consumer brands and has expanded internationally, with Michelin running the platform across Poland and Romania.

What started as a zero-to-one product build became a standalone company with its own team, enterprise customers, and investor backing.