WASK is a digital advertising platform trusted by more than 154,000 users across the world. Small and medium-sized businesses use it to manage Google and Meta campaigns from one place, with AI-powered optimization, creative analysis, and performance reporting built in. The platform is ranked as a leader in the PPC category on G2 and Capterra.

The Challenge

WASK's internal engineering team was running at full capacity on their core roadmap. The business had identified several high-value product areas to expand into, but shipping them without slowing down existing development was the constraint.

Three separate product tracks needed to be built concurrently: new Google ad network integrations, a visual ad creative editor, and a competitive intelligence tool. Each required deep API work and a production-grade frontend. None of them could wait.

What We Built

We became an embedded extension of WASK's product team, shipping three major product areas alongside their internal engineers.

The first was Google Display Network and Gmail ad integrations. WASK already supported core Google Ads but needed to extend coverage to GDN and Gmail placements. We built the full Google Ads API integration including OAuth authentication, campaign creation and management flows, real-time analytics, and the UI for managing campaigns across both ad surfaces. Within one day of launch, trial signups jumped by 41%.

The second was a visual ad creative editor, similar in concept to Canva but purpose-built for digital advertising. Advertisers could design and export ad creatives directly inside WASK without switching to an external design tool. We built the editor from scratch including canvas rendering, template management, asset library, and export pipelines for ad network specifications.

The third was a competitive intelligence tool, comparable to Ahrefs but focused on paid advertising. WASK's users could analyze competitor ad strategies, identify keywords and creatives their competitors were running, and use that data to inform their own campaigns. We built the data collection pipeline, the analysis layer, and the reporting interface.

Across all three tracks, we worked directly with WASK's engineering team, sharing the same codebase, sprint rhythm, and deployment pipeline. The integrations leveraged Facebook API, Google Ads API, and WhatsApp API across both WASK and Branchsight engagements, giving us deep experience with the constraints, rate limits, and data models of each platform.

The Outcome

Trial signups increased by 41% within one day of the Google Display Network and Gmail integrations going live. The creative editor and competitive intelligence tool extended WASK's platform into new product categories without disrupting the core team's output.

WASK has grown to 154,000 users and holds a leader position in its category on G2 and Capterra. The product foundations we built remain in production.