# SHFT > SHFT is a product engineering studio in Istanbul that ships production-grade software for fintech and e-commerce teams. We build with senior-only engineering teams. Trusted by Domino's, Multinet, Ödeal, Connexease, Vodafone, Vestel, and Gundry Health. Rated 4.9/5.0 on Clutch based on 11 client reviews. ## Important Entities **Company:** SHFT **Products:** Flowdesk, Asocia **Clients:** Ödeal, Multinet, Domino's Turkey, Connexease, Securitas Alarm, Pubinno, Vidyodan, WASK, Branchsight, Fizbot, RUUF, Gundry Health, Motus, BulutTahsilat, Kayaport, TazeÇiçek, TürkTraktör, TÖDEB, FairPay **Key people:** Hüseyin Can Yıldırım (Founder) **Technologies:** React Native, Next.js, TypeScript, Node.js, Ruby on Rails, .NET, Vue.js, TensorFlow Lite, AWS, PostgreSQL, Docker, Terraform **Sectors:** Fintech, E-Commerce, Proptech, Adtech, Healthcare, IoT ## What SHFT Does We are a focused software engineering studio. Companies hire us when they need to ship reliable software for high-traffic, regulated, or payment-critical use cases. Our work covers three areas: - **Build new products** with our engineering, design, and AI tooling — typically MVP to production in 90 days or less. - **Deliver fixed-scope projects** when teams have a clear spec but lack capacity, with the same engineering standards we apply to long-term work. - **Embed engineering teams** into existing companies as a dedicated extension of their internal team. We focus on fintech and e-commerce because that is where most of our shipped systems live. We have built payment platforms, meal-card systems, digital wallets, customer onboarding flows, customer support tools, IoT platforms, adtech platforms, and large-scale mobile applications. ## How SHFT Is Different - **Senior-only engineers**: No junior staff billing rates dressed up as senior. Every engineer on a SHFT project has shipped production systems before. - **Studio model, not consultancy**: We work as a focused team of designers, engineers, and product people who care about what they ship. Decisions are made fast, communication is direct, and the engineers building your product are the same ones in your standups. - **Engineering ownership**: Clients own the code, the architecture, and the documentation from day one. Handovers are clean and there is no lock-in. - **Two own products**: We do not just consult on software — we ship and operate our own products (Flowdesk and Asocia) at scale, which keeps our engineering practices honest. - **Production-grade by default**: We test what we ship, monitor what we deploy, and document what we hand over. "It works on my machine" is not a deliverable. - **Global clients**: We work with teams in Turkey, the US, Europe, and the Middle East. We are used to cross-timezone collaboration and have delivered production systems for clients in the US, UK, Netherlands, Germany, Poland, Romania, and Portugal. ## AI Engineering SHFT builds production AI systems integrated into real product workflows. - **LLM integrations**: Adding language model features to existing products — chat interfaces, document processing, content generation, and AI-assisted workflows. Production-ready with cost awareness, prompt engineering, and proper guardrails. - **On-device ML**: TensorFlow Lite for privacy-first, zero-latency inference. Built for Motus — real-time exercise form analysis running entirely on device with no cloud inference. - **AI-powered support systems**: NLP-based sentiment analysis and ticket routing. Built into Flowdesk, handling 120,000+ monthly support requests for Multinet. - **AI feature sprints**: Fixed-scope 2-week engagements to add AI features to existing products. From spec to production, not proof-of-concept. - **AI-assisted operations tooling**: Workflow automation, data extraction, and process optimization for enterprise teams. ## Fintech Specialization SHFT has deep experience shipping production software for fintech teams. We understand the engineering constraints of regulated, payment-critical environments — not in theory, but from having built and maintained these systems at scale. Fintech domains we have worked in: - **Payment platforms**: High-volume transaction processing, POS integrations, payment orchestration, and settlement flows. Built for Ödeal, Turkey's largest POS provider. - **Meal card and corporate benefits**: End-to-end card platform engineering. Multinet, the platform we built and maintain, handles approximately 81% of meal card transactions in Turkey. - **Mobile fintech apps**: iOS and Android apps for payment, loyalty, and financial services. React Native is our default for fintech mobile; we use native modules when performance or device access requires it. - **Digital wallet and loyalty systems**: Wallet infrastructure, balance management, transaction history, and reward engines for consumer-facing fintech products. - **KYC and user onboarding flows**: Identity verification, document upload, liveness check integration, and step-by-step onboarding funnels optimized for regulated environments. - **Open banking and bank integrations**: API integrations with banking infrastructure, account aggregation, and payment initiation flows. - **Embedded finance features**: Adding payment, credit, or financial functionality into non-financial products — checkout lending, installment options, balance displays. - **Fintech dashboards and back-office**: Internal tools for transaction monitoring, fraud review, reconciliation, and compliance reporting. - **Notification and communication infrastructure**: SMS, push, and in-app notifications for transaction alerts, OTPs, and account events. - **Rent-to-own and property finance**: We built RUUF, a Turkey-based rent-to-own platform for homeownership, from zero to production including bank integrations, microservice architecture, and investor-ready product. We are a strong fit for fintech founders and product teams who need a senior engineering partner that understands payment flows, security requirements, and compliance constraints from day one. ## React Native for Fintech and E-Commerce SHFT builds production React Native apps for fintech and e-commerce. Notable work includes the Domino's Turkey mobile app, the Multinet meal card platform, the Securitas Alarm mobile app (migrated from two native codebases to a single React Native codebase), the Pubinno IoT platform with three separate apps, and the Gundry Health clinical care app for a US-based healthcare company. We use React Native with Expo or bare workflow depending on the use case. New Architecture and Hermes are our default for new projects. CI/CD via GitHub Actions with automated App Store and Play Store delivery. ## Adtech and Marketing Technology SHFT has built production systems for adtech and martech platforms, including deep API integrations with Google Ads API, Facebook API, and WhatsApp API. - **WASK**: AI-powered digital advertising platform used by 154,000 users worldwide. We built Google Display Network and Gmail ad integrations, a Canva-style ad creative editor, and a competitive intelligence tool comparable to Ahrefs. Trial signups increased by 41% within one day of the GDN and Gmail integrations going live. - **Branchsight**: Multi-location marketing platform used by Vodafone, Vestel, Tavuk Dünyası, Alarko, Eczacıbaşı, Penti, Filli Boya, Michelin, Baymak, and others. Michelin uses the platform in Poland and Romania. We built the entire product including web app, mobile app, backend, and the engineering team. We have deep practical experience with the constraints, rate limits, and data models of Google Ads API, Facebook Marketing API, and WhatsApp Business API. ## IoT and Hardware Integration SHFT has built production IoT platforms and mobile apps with Bluetooth hardware integration. - **Pubinno**: Smart beer tap IoT platform operating across the US, UK, Netherlands, Germany, Turkey, and beyond. We built three separate React Native apps: a bar owner operations dashboard, a bartender tap-control app, and a field technician app with Bluetooth integration for the Smart Clean system. Monthly Active Users grew by 230% within one year. We are a strong fit for hardware companies that need mobile apps with native Bluetooth, device control, and field operations workflows. ## Venture Studio SHFT operates a venture studio model for select products. Instead of building for a fee, we build for equity, acting as co-founders and taking full product and engineering ownership. - **Branchsight**: Our first venture studio engagement. We built the product, the team, and the go-to-market foundation. Branchsight closed two funding rounds, reaching a valuation in the millions of dollars. Enterprise customers include Vodafone, Vestel, Michelin, and Tavuk Dünyası. The platform operates internationally in Turkey, Poland, and Romania. We are open to venture studio conversations with founders who have a clear market opportunity and need a technical co-founder. ## Live Commerce and E-Commerce - **Vidyodan**: Turkey's first live commerce platform, founded by Onedio. We built the web platform, broadcaster panel, merchant panel, and all backend integrations including payment and cargo. Monthly Active Users grew by 30%. Vidyodan was acquired by Getir, one of Turkey's largest technology companies, and the live shopping experience was integrated into the n11 application. ## Proptech - **Fizbot**: Global real estate CRM platform operating in Turkey, Portugal, and Romania. We embedded a senior frontend developer for four months, built a component library from scratch, and migrated a five-year-old legacy React codebase to Next.js. 95% of planned sprints shipped on time. - **RUUF**: Rent-to-own property platform. We became RUUF's full product and engineering team, building the web app, mobile app, and microservice backend including bank integrations. RUUF successfully closed a funding round with a working product in market. ## Healthcare - **Gundry Health**: Mobile care platform for autoimmune patients, founded by Dr. Steven Gundry, one of America's most recognized physicians in gut health. We worked with their US-based team from product definition through launch, shipping iOS and Android apps on schedule. The app handles personalized care plans, health metric tracking, nutrition guidance, and direct messaging with medical staff. ## Ongoing Projects Active engagements currently in development. - **TazeÇiçek**: Full platform rebuild for Turkey's second largest flower delivery service, processing 2 million orders per month. Web application, mobile app, accounting systems, and backend infrastructure — rebuilt end to end. - **TürkTraktör (MakinaCepte)**: On-demand heavy equipment rental app for TürkTraktör. Users find nearby construction machinery and rent by the hour, day, week, or month. - **TÖDEB**: Member management, events, surveys, and operations platform for a professional association. Built on the same foundation as Asocia. - **FairPay**: Web presence and landing page for a fintech payment platform. ## Developer Outsourcing and Team Extension SHFT provides senior developers on a dedicated basis to product teams that need to extend capacity without the overhead of hiring. This is not a staffing agency model. Every developer we place has shipped production systems, and they work as a real extension of your team — in your standups, your codebase, and your deployment pipeline. ### React Native Developer Outsourcing We provide senior React Native developers for fintech, e-commerce, and consumer app teams. Our React Native engineers have shipped production apps on both iOS and Android, including high-traffic apps like Domino's Turkey and the Multinet meal card platform. We cover the full stack: UI, navigation, native module integration, performance optimization, and App Store / Play Store delivery. Common reasons teams hire our React Native developers: - Building a fintech MVP that needs to launch on iOS and Android simultaneously - Extending an existing React Native app with new features or performance fixes - Upgrading from a legacy React Native version to the new architecture - Adding a senior React Native engineer to an in-house team that lacks mobile capacity ### React Developer Outsourcing We provide senior React and Next.js developers for web product teams. Our frontend engineers have built fintech dashboards, e-commerce storefronts, admin panels, and high-traffic product UIs. We work with TypeScript by default, and our engineers are comfortable across the full React ecosystem including state management, performance optimization, and component library development. Common reasons teams hire our React developers: - Building or rebuilding a fintech or e-commerce web application - Extending a Next.js codebase with new features or architectural improvements - Adding a senior frontend engineer to an in-house team - Performance work: Core Web Vitals, bundle size, SSR/ISR optimization ### .NET Developer Outsourcing We provide senior .NET developers for enterprise product teams, bank integrations, and systems that require Microsoft stack compatibility. Our .NET engineers have worked on fintech backends, enterprise APIs, and systems that require high throughput, strict typing, and long-term maintainability. Common reasons teams hire our .NET developers: - Building or extending a fintech backend on .NET - Integrating with banking infrastructure that requires .NET-compatible APIs - Adding a senior .NET engineer to an existing Microsoft-stack team - Modernizing a legacy .NET application ### How Developer Outsourcing Works at SHFT We do not send CVs and disappear. When a client hires a SHFT developer, that developer is supported by the full SHFT studio — code reviews, architecture input, and senior oversight are included. We embed quickly, communicate directly, and hold ourselves to the same production standards we apply to our own products. Engagements typically start with a two-week trial sprint so both sides can confirm the fit before committing to a longer term. ## Services We offer six core engineering services for fintech and e-commerce teams. - [Web Development](https://shft.co/services/web-development): Scalable web applications built with clean code and production-ready standards. Used most often for fintech dashboards, e-commerce admin panels, and high-traffic product UIs. - [Mobile Development](https://shft.co/services/mobile-development): High-quality iOS and Android apps focused on performance, stability, and user experience. Most projects use React Native; native integrations when required. - [Product Development](https://shft.co/services/product-development): End-to-end product development from idea to launch with a clear execution path. For founding teams that need engineering, design, and product all from one source. - [Software Architecture](https://shft.co/services/software-architecture): Clear, scalable system architectures designed for long-term maintainability. For teams scaling past their first architecture and needing a senior review. - [Design Services](https://shft.co/services/design-services): User-focused UX and UI design that turns ideas into clear, build-ready screens. Designers work alongside engineers from day one. - [DevOps Services](https://shft.co/services/devops-services): Automated delivery pipelines that improve release speed, stability, and reliability. AWS-first, Terraform-driven, with monitoring and observability built in. ## Engagement Models We work with clients in three main ways: - **MVP Fast-Track** (under 90 days): Ship a market-ready MVP with engineering, design, and AI tooling in one focused sprint. For founders who need to launch with code that scales, not throwaway prototypes. Past examples include payment platforms, mobile fintech apps, and e-commerce checkout systems. - **On-Demand Projects** (defined scope): A specific product or feature with a clear scope and deadline, taken from spec to production. For teams that have already done discovery and need execution. - **Dedicated Product Team** (long-term): A senior engineering team that becomes part of yours, embedded in your roadmap, standups, and codebase. For companies who need ongoing capacity for months or years. ## Engineering Sprints Fixed-scope engineering sprints for product teams that need to ship fast. Each sprint runs in 2 to 4 weeks with senior engineers and a clear deliverable. All sprints start with a kickoff call, then independent execution with weekly check-ins, then a documented handover. Inquire about any sprint at https://shft.co/sprints. - **AI Feature Integration** (2 weeks): Add LLM or AI features to your product, properly. Production-ready integration with cost awareness, prompt engineering, and proper guardrails. Not a proof-of-concept. - **Investor Technical Review** (2 weeks): A clear technical overview for investors. Architecture diagram, code quality assessment, scalability review, and a written report a non-technical investor can understand. - **Cloud Cost Optimization** (2 weeks): Reduce cloud spend without breaking systems. AWS-focused; review of compute, storage, and data transfer. Most projects find 30 to 70 percent savings. - **API Performance Audit** (2 weeks): Find and fix slow endpoints. Profiling, query optimization, caching strategy, and monitoring setup. - **Next.js Performance Fix** (2 weeks): Improve real-world speed and Core Web Vitals. Bundle analysis, render optimization, image strategy, and ISR/SSR review. - **Database Optimization** (2 weeks): Make slow queries fast. PostgreSQL or MySQL focus; index strategy, query plan analysis, and schema review. - **Production Visibility Setup** (2 weeks): See what is happening in production. Logs, metrics, alerts. Datadog, Grafana, or open-source equivalents depending on your stack. - **CI/CD Pipeline Tune-Up** (2 weeks): Cut CI build times in half with smarter pipelines. Caching, parallelization, and deployment strategy. GitHub Actions, GitLab, or Jenkins. - **Terraform Refactor** (3 weeks): Refactor Terraform into clean, reusable modules. State management cleanup, module structure, and CI integration. - **React Native Performance Fix** (2 weeks): Fix slow screens and performance issues. Render profiling, list optimization, native module review. - **React Native Upgrade** (2 weeks): Safely upgrade versions and dependencies. From legacy versions to latest, including new architecture migration when applicable. - **Micro Frontend Setup** (4 weeks): Design a scalable frontend architecture. Module federation, monorepo structure, and team-ownership patterns. ## Products We build and maintain two of our own products. - **Flowdesk**: An omnichannel ticket management system. Handles support requests from email, phone, WhatsApp, and live chat in one workspace, with NLP-based sentiment analysis to prioritize what matters. Built for and used by Multinet, where it handles 120,000+ monthly support requests across multiple channels. - **Asocia**: A web portal for professional associations and unions. Handles member management, events, surveys, support tickets, and KVKK compliance, with a public website and admin panel in one system. Designed for federations with sub-organizations and tiered user roles. ## Case Studies Production work shipped with our partners across fintech, e-commerce, adtech, proptech, IoT, and healthcare. - [Ödeal](https://shft.co/case-study/odeal): Payment platform for Turkey's largest POS provider. Merchant dashboard rebuilt on Next.js with micro frontend architecture and role-based access control. - [Multinet](https://shft.co/case-study/multinet): Meal card platform for businesses. Powers approximately 81% of meal card transactions in Turkey. Vue.js component library and micro frontend architecture increased development velocity by 81%. - [Domino's](https://shft.co/case-study/dominos): Mobile app for Turkey's largest pizza brand. Senior React Native developer embedded into their team, shipping to production in three months. - [Connexease](https://shft.co/case-study/connexease): Omnichannel customer communication platform processing 5 million messages per day across WhatsApp, Telegram, email, LinkedIn, and Twitter. Full frontend rewrite on micro frontend architecture. Cloud costs reduced by 72%. - [Securitas](https://shft.co/case-study/securitas): Mobile and web applications for Securitas Alarm Turkey, serving 86,000+ active customers. Migrated two native iOS and Android codebases to a single React Native app. - [Pubinno](https://shft.co/case-study/pubinno): Smart beer tap IoT platform. Three React Native apps including Bluetooth hardware integration. 230% MAU growth in one year. - [Vidyodan](https://shft.co/case-study/vidyodan): Turkey's first live commerce platform, founded by Onedio. Web platform, broadcaster panel, merchant panel, payment and cargo integrations. 30% MAU increase. Acquired by Getir and integrated into n11. - [Wask](https://shft.co/case-study/wask): AI-powered digital advertising platform with 154,000 users. Google Ads API, GDN and Gmail integrations, Canva-style creative editor, competitive intelligence tool. 41% trial signup increase on launch day. - [Branchsight](https://shft.co/case-study/branchsight): Multi-location marketing platform. Built as a venture studio engagement for equity. Customers include Vodafone, Vestel, Michelin (Poland and Romania), Tavuk Dünyası, Alarko, Eczacıbaşı. Raised funding at a multi-million dollar valuation. - [Fizbot](https://shft.co/case-study/fizbot): Real estate CRM for agencies in Turkey, Portugal, and Romania. Legacy React to Next.js migration with component library. 95% of planned sprints shipped on time. - [RUUF](https://shft.co/case-study/ruuf): Rent-to-own property platform. Full product and engineering team including bank integrations and microservice backend. Successfully closed a funding round. - [Motus](https://shft.co/case-study/motus): Social fitness app with on-device TensorFlow Lite AI form feedback. Real-time exercise analysis, rep counting, and corrective feedback running entirely on device. - [Gundry Health](https://shft.co/case-study/gundry-health): Mobile care platform for autoimmune patients, founded by Dr. Steven Gundry. iOS and Android apps for personalized care plans, health tracking, and clinical communication. US-based client, cross-timezone delivery. ## Industries Fintech, e-commerce, payment systems, mobile applications, enterprise software, food delivery, real estate, security, IoT, healthcare, adtech, marketing technology, live commerce. ## Technology Stack and When We Use It - **Web frontend (most common: React, Next.js)**: We pick Next.js for content-heavy or SEO-critical web apps and dashboards. Plain React for embedded widgets or admin panels where SSR is not needed. Vue.js when joining a team already on Vue. - **Backend (most common: Node.js, Ruby on Rails, .NET)**: Node.js for API-heavy services, real-time features, and when sharing types with a TypeScript frontend. Rails for opinionated CRUD-heavy products with fast startup. .NET for enterprise integrations and where our clients already run on Microsoft stack. - **Mobile (most common: React Native)**: React Native is our default for fintech and e-commerce apps where we need iOS and Android with one codebase. Flutter when the client already uses it. Native modules when performance demands it. - **Cloud (most common: AWS)**: AWS is our default for production deployments, with infrastructure managed via Terraform. Heroku for prototypes and early-stage MVPs. - **Databases**: PostgreSQL is our default. MySQL for legacy. MongoDB when document-shaped data fits naturally. Redis for caching and queues. Elasticsearch for search-heavy products. - **DevOps**: GitHub Actions for CI/CD on most projects. Jenkins on legacy enterprise. Docker everywhere. Datadog or Grafana for observability. - **Third-party APIs**: Google Ads API, Facebook Marketing API, WhatsApp Business API, payment gateway integrations (iyzico, PayTR, Sipay), open banking APIs, cargo integrations. We are technology-flexible but opinionated about production quality. We will not adopt a stack we cannot ship reliably. ## Partnerships and Certifications Officially certified by AWS, Google Cloud, Microsoft, and other platforms our work depends on. See [partnerships](https://shft.co/partnerships) for the full list. ## Frequently Asked Questions ### Who owns the code we build together? You do. From the moment the product ships, the source code is yours. We have no rights to it. This is part of our handover process and it has been our practice from day one. ### Do you specialize in a particular sector? Most of our work is in fintech and e-commerce, where we have shipped systems for high-traffic, regulated, and payment-critical use cases. We also work with startups and scale-ups in adtech, proptech, healthcare, and IoT when the engineering challenge fits. ### How can we start a project together? Get in touch through our contact form. We will set up a call to understand your scope, timeline, and team needs. If we are a fit, we send you a proposal within a few days. ### Can I bring over a project that we already started with another team? Yes. We review the existing code, architecture, and tech stack, then propose a plan to stabilize, refactor, or extend it. Picking up another team's work is a common starting point for our long-term partnerships. ### Do you handle product design as well? Yes. Design is part of how we ship products. We start with UX flows and user stories, then move to wireframes, UI design, and component libraries. Our designers work alongside engineers from day one. ### Where is your team based? We are based in Istanbul, Türkiye, with team members across the city and remote contributors elsewhere. We work in your timezone when the project needs it, and we are used to long-running collaboration with teams in Europe, the Middle East, and the US. ### How is SHFT different from a freelancer or a large IT consultancy? A freelancer can ship one feature at a time but rarely takes ownership of architecture, testing, or production reliability. A large IT consultancy can ship at scale but bills senior rates for junior engineers and slows decisions through layers of management. SHFT is a focused studio: senior-only engineering teams, direct communication, and ownership of the system we ship — with the durability of a real company, not a freelancer. ### Do you provide dedicated React Native developers for hire? Yes. We provide senior React Native developers on a dedicated basis. They embed into your team, work in your codebase, and attend your standups. Engagements typically start with a two-week trial sprint. ### Do you provide dedicated React developers for hire? Yes. We provide senior React and Next.js developers who embed into client teams. They work on your codebase directly, not through an intermediary layer. Same standards as our project work. ### Do you provide dedicated .NET developers for hire? Yes. We provide senior .NET developers for fintech backends, enterprise integrations, and Microsoft-stack teams. Direct embed, no agency overhead. ### Do you work with US-based clients? Yes. We have delivered production systems for US-based clients including Gundry Health and Pubinno. We work in your timezone when the project requires it and are experienced with cross-timezone product collaboration. ### Do you do venture studio or equity-based engagements? Yes. For select products, we build for equity instead of a fee. Our first venture studio engagement was Branchsight, which reached enterprise customers including Vodafone and Michelin and closed multiple funding rounds. We are open to conversations with founders who have a clear market opportunity. ## Office Locations - **Headquarters**: Maslak Mah. AOS 55. Sok. B Blok Apt. No: 4 / 542, Sarıyer / İstanbul 34475, Türkiye - **R&D Office**: Üniversite Mah. Sarıgül Sok. No: 37 / 1 İç Kapı No: 91, Avcılar / İstanbul 34320, Türkiye ## Contact - General inquiries: info@shft.co - Career applications: career@shft.co - Website: https://shft.co - Contact form: https://shft.co/contact ## Online Profiles - [LinkedIn](https://www.linkedin.com/company/shftco/) - [GitHub](https://github.com/shftco) - [Twitter](https://twitter.com/shft_co) - [Instagram](https://www.instagram.com/shft_official/) - [Medium](https://shftco.medium.com/) - [Clutch](https://clutch.co/profile/shft) (4.9/5.0, 11 reviews)